The honest answer is: it depends on scope, industry and business size. Here is how agency pricing typically breaks down, using Vithoba Outreach's published starting rates as a reference.
Monthly retainers
- →Starter, ₹15,000 to ₹20,000 per month: social media management, basic content (posts plus one reel a week), basic ads management and a monthly report.
- →Growth, ₹25,000 to ₹40,000 per month: social media and content, Google and Meta Ads, lead generation setup, a monthly strategy call and performance reporting.
- →Premium, ₹50,000 and above per month: strategy, social media, Google and Meta Ads, content production, lead generation, automation and full reporting.
Ad spend is separate
Agency fees cover strategy, management and execution. The money you spend on Google or Meta goes directly to those platforms and is billed separately, so budget for both.
One-time projects
Websites, landing pages, logo and brand identity, marketing strategy and ad account setups are usually priced per project. Add-ons such as extra reels, creatives or landing pages are priced per item.
What to compare between agencies
- →What is included in the fee, and what is billed extra
- →Contract length (marketing needs a few months to show results)
- →How reporting and strategy calls work
Prices are indicative starting rates and change with scope.