Both platforms can generate property enquiries, but they reach buyers at different moments.
Google Ads: catching active searches
Google Ads show your project to people already searching for properties or builders in your area. Intent is high, so enquiries are often closer to a decision. Competition for popular terms can push costs up, so tight targeting and good landing pages matter.
Meta Ads: building awareness and interest
Facebook and Instagram ads reach people while they browse. They suit project launches, walkthrough videos, creatives and lead forms, and let you build audiences and remarket to people who showed interest.
Which should you choose?
- →Need enquiries from people ready to act: start with Google Ads.
- →Launching a project and need visibility: add Meta Ads with strong creatives.
- →Want steady results: use both, with a landing page and WhatsApp follow-up so leads are not lost.
Whichever you choose, ad spend is paid to the platform separately from agency fees.